A spa review request should be short, optional, and neutral about the rating. The message should identify the business, provide the correct location link, and make it easy for the guest to ignore or opt out.
This template guide adapts the broader review request templates framework for spas and supports the wider review management process.
Who This Guide Is For
- Spas writing their first review request messages.
- Multi location spas that need correct location links.
- Managers standardizing SMS and email wording.
- Teams defining reminder limits and negative reply handling.
Rules Every Spa Review Request Should Follow
Google's review policy prohibits incentives, selective positive solicitation, pressure for a particular rating or content, and discouraging negative feedback. The FTC guidance also addresses fake and deceptive reviews.
- Invite honest feedback, not a positive or five star review.
- Use the same review destination regardless of expected sentiment.
- Do not offer discounts, gifts, credits, loyalty points, or free services.
- Do not require staff or therapists to meet positive review quotas.
- Do not ask the guest to mention a therapist, service, package, or outcome.
- Stop after review completion, opt out, complaint, or the attempt limit.
A Practical Spa Google Review Request Templates Workflow
| Stage | Workflow action | Staff responsibility | Stop or escalation rule |
|---|---|---|---|
| 1. Eligible visit | Use an approved completed visit status. | Review no show, cancellation, complaint, duplicate, and opt out exclusions. | Do not request from uncertain records. |
| 2. Correct destination | Select the approved review link for the spa location. | Test every link. | Do not switch destinations based on sentiment. |
| 3. Initial request | Send neutral SMS or email. | Monitor delivery and replies. | Stop after review completion, opt out, complaint, or invalid contact. |
| 4. Limited reminder | Send one short reminder where appropriate. | Review whether the guest remains eligible. | Do not increase pressure. |
| 5. Reply handling | Create a task for negative, private, or sensitive replies. | Respond offline and protect privacy. | Do not hide the public review option. |
| 6. Closure | Record completed, no response, opt out, invalid, complaint, or closed. | Review errors before reuse. | Do not recycle suppressed records. |
Approved Personalization Fields
Personalization should make the message recognizable without exposing unnecessary service or preference details.
| First name | Make the message recognizable. | Use only when the contact record is accurate. |
|---|---|---|
| Spa name | Identify the sender. | Use the exact public business name. |
| Location | Direct the guest to the correct listing. | Verify the right location link. |
| Review link | Provide the approved destination. | Test and never change it based on sentiment. |
| General visit reference | Explain why the message was sent. | Avoid naming personal services, packages, or preferences. |
| Staff signature | Provide a human contact point. | Do not ask the guest to mention the employee or therapist. |
Practical Scripts and Templates
Simple SMS
Warm SMS
Location SMS
Reminder SMS
Simple Email
Important Boundaries
- Do not ask for five stars or positive content.
- Do not offer incentives or loyalty benefits.
- Do not route unhappy guests away from the public option.
- Do not mention private service, package, membership, or personal preference details.
- Do not pressure the guest at the front desk or require an immediate review.
- Do not ask the guest to remove or change a negative review in exchange for compensation.
Privacy, Consent, and Guest Data
Spa contact, booking, preference, membership, package, and gift card information is personal business data. Collect only what the workflow needs, keep consent and opt out status visible, limit staff access, and review every form, calendar, phone or messaging provider, AI tool, integration, retention setting, and data destination separately.
This is a hospitality and wellness workflow, not a Medical Spa or healthcare workflow. Do not introduce patient, HIPAA, diagnosis, clinical escalation, treatment suitability, contraindication, prescription, or medical record language.
Common Spa Workflow Mistakes
- Using language such as 'if you loved your visit.'
- Asking guests to name a therapist or service.
- Sending the wrong location link.
- Offering a discount or gift.
- Sending repeated reminders.
- Continuing the sequence after a complaint or opt out.
Spa Workflow Setup Checklist
- Define the eligible completed visit trigger.
- Exclude no shows, cancellations, duplicates, complaints, invalid contacts, and opt outs.
- Confirm the review link by location.
- Approve neutral SMS and email wording.
- Set one limited reminder and clear stop rules.
- Assign negative, private, sensitive, and failed link replies.
- Review Google and FTC policy changes regularly.
See the Workflow With Your Spa's Rules
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What to Measure
- Eligible requests sent.
- Delivery failures and invalid links.
- Correct location destination.
- Private replies needing staff follow up.
- Opt outs and complaints.
- Duplicate requests.
- Completed or closed request status.
How LEADSORBIT Supports This Spa Workflow
LEADSORBIT’s AI powered CRM can connect approved spa conversations, booking activity, workflows, tasks, and operational statuses.
- Reviews AI: supports branded review invitations and AI assisted response drafting with appropriate human review.
- Workflow AI: supports configurable triggers, conditions, messages, tasks, timing, and stop or switch logic.
Exact channels, fields, scripts, calendars, service rules, membership/package/gift card data, permissions, retention, integrations, and account behavior require implementation validation. LEADSORBIT is positioned here as the communication, booking, workflow, CRM, review, and task layer not as a complete spa POS, inventory, payroll, payment, room resource, or specialized management system.
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FAQs
Identify the spa, thank the guest, invite honest optional feedback, provide the correct link, and include the approved opt out method.
Final Thoughts
Spa Google review request templates are neutral SMS or email messages sent after an approved completed visit. They invite honest feedback through the correct location link without asking for five stars, offering incentives, filtering by expected sentiment, or revealing personal service details. The strongest setup stays simple, uses accurate source data, gives staff clear ownership, and stops automation at the right time.
Start 14 days free trial to see how LEADSORBIT can support this spa workflow with conversations, booking, automation, tasks, and CRM visibility.
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